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绿盾门窗建博会展“新物种”：创新领航行业价值

家居百科
2025-07-10 19:43

Green Shield Windows: Redefining the Value of Doors and Windows Green Shield Windows: Leading the New Era of Doors and Windows

In an era of increasing homogenization and fierce price competition in the door and window industry, a new round of value reconstruction is underway. On July 8th, at the China Construction Industry Fair (Guangzhou), Green Shield Windows held a media conference with the theme "New Species of Doors and Windows," showcasing its ambition to advance from a northern brand to the national high-end door and window market. With its groundbreaking "self-cleaning and purifying glass" technology, Green Shield Windows has redefined the value dimension of the system door and window industry. This conference was not only a strong declaration of the brand's high-end positioning but also a response to the industry's low-quality internal competition – Green Shield chooses to break through with technological innovation and precisely meet the quality needs of the high-end market.

Green Shield Windows at China Construction Industry Fair

Strengthening Brand High-End Positioning with Product Hard Power

At the conference, Green Shield Windows Chairman Zheng Haifeng clearly pointed out: "In the past, Green Shield was active in the northern market and regarded as a regional brand. Now, through product innovation and capacity upgrade, we have the strength to advance to the national market. This Construction Industry Fair is an important window to showcase this transformation. Green Shield is committed to becoming a professional manufacturer of high-quality full-house custom doors and windows. The core purpose of our participation in this exhibition is not to pursue the number of recruitment, but to clearly convey our brand positioning."

He especially introduced the 188 Lancy panoramic sliding door series developed by the brand over three years: "This product integrates intelligent functions and full-scene adaptation, and achieves an industry breakthrough of 2 centimeters in the combination of door and curtain wall. Although the largest size was not displayed due to transportation conditions, it has fully reflected our technical strength."

About the core concept of "new species of doors and windows," Zheng Haifeng said: "We have made breakthroughs in two key areas: first, we have developed an innovative glass that can decompose formaldehyde, which is a first in the industry; second, we have developed self-cleaning glass products for family cleaning pain points, effectively solving the problem of cleaning exterior windows." Through Zheng Haifeng's proposed brand strategy and positioning, it is not difficult to see Green Shield Windows' determination to "break through the circle" – the brand is not satisfied with the limitations of the northern regional label, and is committed to knocking on the door of the national high-end market with product hard power, and demonstrates its dedication to brand value and long-termism.

The Technological Core of "New Species of Doors and Windows"

Under the strategic framework outlined by Chairman Zheng Haifeng, General Manager Chen Tao of Green Shield Windows deeply elaborated on the technological innovation path of Green Shield's "new species of doors and windows." He pointed out that contemporary consumers' needs for doors and windows have upgraded from basic functional needs such as lighting and sound insulation to comprehensive pursuit of aesthetic design, intelligent technology, and health functions. In response to this trend, Green Shield has innovatively developed a new self-cleaning and purifying glass product, through the breakthrough of three technologies of nanometer static suppression, online spraying process, and super hydrophilic/hydrophobic synergistic, not only to achieve a lasting self-cleaning effect, maintain more than 80% of light transmittance, but also creatively endow doors and windows with a new function of continuously purifying indoor air.

Green Shield Windows General Manager Chen Tao

Chen Tao introduced that the core technology breakthrough of this glass product is reflected in two aspects: the outdoor side adopts nanometer self-cleaning technology, so that the glass surface does not produce static adsorption, and rainwater can quickly take away dust, maintaining more than 80% of the self-cleaning performance in ten years; the indoor side uses the second-generation nanometer net aldehyde coating technology, through the action of photocatalysis, decomposes harmful gases such as formaldehyde, the aldehyde removal rate reaches 93.6%, the TVOC removal rate reaches 83.5%, and can effectively kill viruses. These innovations not only solve the two pain points of door and window cleaning and indoor air pollution, but also upgrade doors and windows from passive protection to active improvement of the living environment.

Conclusion

Green Shield Windows' breakthrough this time is not only an iteration of product technology, but also reflects the "high-end play" of China's manufacturing enterprises in transformation and upgrading. The innovation of Green Shield Windows does not stop at the level of parameter improvement, but breaks through new tracks by redefining the value of products. This transformation from meeting needs to creating needs precisely reflects the key leap of the manufacturing industry to the high-end of the value chain.

It is worth pondering that Green Shield's decision to make breakthrough technologies such as self-cleaning and purifying glass the standard configuration of all products and not charging extra fees breaks the convention of "innovation equals premium." This strategy of technological universalization not only reflects the deep consideration of consumer experience but also conforms to the internal logic of China's manufacturing transformation to "China Intelligent Manufacturing" – only by making innovative achievements truly benefit the public can achieve a benign cycle of industrial value.

The true way to break through is not in price competition, but in reconstructing the product value system through technological innovation. When a door and window not only can shield wind and rain, but also purify air and interact intelligently, what it carries is not only the function of buildings, but also people's imagination of a better life. This may be the deeper meaning of "new species of doors and windows."