格来德：消费升级下的国民电热水壶领导者
Gelekede Electric Kettle: A Timeless Brand Adapting to Modern Needs Adapting to the Ever-Changing Consumer Demand: The Resilience of Gelekede Electric Kettle
Every national brand faces the challenge of adapting to the constantly evolving consumer needs. Only by overcoming this hurdle can a brand maintain its vitality and thrive in the market.
With 23 years of experience in the water appliance industry, the national brand Gelekede has always maintained a keen market awareness, consistently delivering new answers with its core technology and never falling behind in the market tide.
Quality at the Core of Their DNA:
Gelekede electric kettles have always been associated with durability. Cases of 8 to 9 years, even over ten years, all prove the strong quality of Gelekede electric kettles.
In addition to consistently using high-quality and safe materials, all kettles are made of food-grade 304/316L stainless steel, while the high-end models are made of titanium alloy materials. The kettle also features a high-quality temperature controller, food-grade PP material, and advanced technologies such as anti-dry burning, automatic power-off, and thermal insulation. These features ensure the quality of every kettle and provide consumers with a safe and convenient usage experience.
Gelekede has also established strict quality control procedures. In a well-equipped laboratory, they conduct type tests, regular confirmations, and over 30 different tests such as salt spray testing, combustion resistance testing, drop testing, high and low temperature testing, plug-in life testing, circuit board life testing, and lid life testing on the materials and complete products. This ensures that every electric kettle reaches the consumer with high quality.
Using Technology to Solve Drinking Water Pain Points:
Gelekede's deep dive into the water appliance industry is not just about solving the problem of drinking water, but also focusing on the consumer's boiling water experience. When scale and noise become the pain points of drinking water, Gelekede has innovated through technology to launch low-noise anti-scale kettles, which resolve both major problems in the boiling water process.
By combating scale with technology, Gelekede's electric kettles help consumers free themselves from water quality anxiety and enjoy a comfortable boiling and drinking water experience again.
Classics and Trends Blossoming Together:
While some consumers still associate Gelekede with classic stainless steel electric kettles, Gelekede has already kept up with the trend of aesthetics economy. While retaining the classic pot shape, Gelekede has launched a series of high-style kettle models that meet the aesthetic needs of Generation Z consumers.
As a national electric kettle brand with over 20 years of experience in the water appliance industry, Gelekede has also put on a new outfit of the times, beginning to attract young consumer groups with its fashionable new look.
From addressing the basic need of "not breaking easily" to satisfying the desire for "quality use," and finally achieving the spiritual appeal of "beautiful use," Gelekede has proven with 20-plus years of experience that a true national brand will never fall behind in the tide of the times.
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