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九牧集团2025：品牌价值突破1812亿，再攀高峰！

家居百科
2025-06-19 14:24

2025 World Brand Congress: Jomoo Group Leads in China's Home and Bathroom Industry

On June 18th, the 2025 World Brand Congress and China's Top 500 Most Valuable Brands Award Ceremony, hosted by the World Brand Lab, was grandly held in Beijing. Jomoo Group, with its strong comprehensive strength and brand capability, finally secured the top spot in the industry with a brand value of 181.286 billion yuan, marking its consecutive years as the industry leader, creating a new record in the value of China's home and bathroom industry brand.

It was reported that the World Brand Lab is a globally leading brand consulting and research evaluation institution, with experts and advisory teams from Harvard University, Yale University, Oxford University, Cambridge University, and other top universities in the world. This year, the "China's Top 500 Most Valuable Brands" list innovatively adopts artificial intelligence and big data technology, filtering from more than 20,000 brands in China to ultimately select 500 brands that can represent the highest standards in China and even the world. Among them, well-known enterprises such as State Grid Corporation of China, Haier, Huawei, Kweichow Moutai, CATL, Midea, Xiaomi, Anta, and many others were selected.

2025 World Brand Congress scene

"Jomoo is a brand I am very familiar with, and every year I see the changes and growth in Jomoo's brand value, which is remarkable. It is enough to prove that Jomoo's 'China First, World Top Three' global market position is indestructible. Congratulations to Jomoo, leading by a wide margin! I look forward to more excellent Chinese enterprises showcasing their own technological capabilities and brand strength to the world and shining in the forest of world brands!" Dr. Stephen Woolgar, the Chair of the Academic Committee of the World Brand Lab and an Honorary Professor of Marketing at Oxford University, gave high praise to Jomoo.

AI Boosts, Jomoo's Brand Value Reaches New Highs

The 2025 World Brand Congress is themed "Global Brand Strategy and Digital Supply Chain Management under the Background of Artificial Intelligence Revolution," discussing how AI technology can reconstruct brand strategy and help brand value sustain growth.

Jomoo Global First AI BATH scene

As a leading brand in the bathroom industry, Jomoo has been the first to lay out the AI smart ecology, creating a smart bathroom experience for consumers. This May, Jomoo held the "AI唤醒场景新生" 2025 Technology Innovation Launch, globally launching the Jomoo AI BATH and XIAOMU YOUNG BATH two scene brands, creating a full-link AI proactive bathroom solution. Based on the concept of "touchless interaction and healthy coexistence," it integrates AI voice digital humans with DeepSeek large models, AI touchless recognition, home touchless light urinalysis, and AI oral health detection technology, achieving the collaboration of four new scenarios: new toilet, new shower, new washing, and new safety, and reshaping the value resonance between users and brands.

Not only that, Jomoo has also reconstructed its supply chain system with AI technology. This year's first phase of the AI toilet and home robot industrial park project was launched in the first half of the year, developing products such as robot shower machines, robot health toilets, robot bathroom cleaning machines, and robot automatic footbath machines. On the technical bottom, Jomoo has become the first enterprise in the industry to fully connect to the DeepSeek-R1 large model, having basically realized the intelligent upgrade of the whole value chain including marketing, research and development, and manufacturing. After the connection, the research and development cycle was shortened by 20%, and efficiency was improved by 30%, completing the deep transformation of AI-enabled management and industrial collaboration.

Technology Leads, Jomoo Drives New Growth in the Industry

In the global technological competition, the accumulation of innovative technology has become a measure of the height of brand value, and technological strength is the best brand strength. Jomoo always regards technological innovation as the gene of enterprise development, taking "Technology Bathroom" as a long-term development strategy, and letting science and technology play an important role in brand asset management such as consumer insight, product research and development, production and manufacturing, marketing, and risk control.

Not long ago, Jomoo's industry-first flip flush technology, through globally revolutionary smart motors and no-jet port flushing structure, with a unique "discharge" instead of "flush" method, has reduced the toilet flushing sound to 38 decibels, completely subverting the noise and health issues of direct flush and siphon toilet flushing, and rewriting the history of traditional toilet flushing. At the same time, Jomoo's platinum deodorization system and upgraded full waterway sterilization system have achieved a deodorization rate of 98% and a sterilization rate of more than 99%. Jomoo's first-in-industry red and blue light therapy technology effectively achieves the function of inflammation and cleaning, bringing relief to auxiliary treatment for patients with anorectal diseases.

Jomoo X90 ultra-quiet smart toilet with flip flush technology

It is worth mentioning that Jomoo's newly developed home touchless AI light urinalysis technology, through the built-in high-precision intelligent sensor sampling robot hand in the toilet, can accurately grasp the sample, with zero contact, zero residue, and zero cross-infection. With 15 independent microcrystalline induction cores, combined with AI algorithms for dynamic calibration, it can realize the high-precision health detection of pH value, specific gravity, glucose, protein, and white blood cells, and you can view the urinalysis health data of you and your family remotely via your phone in just 2 minutes.

Worldwide Layout, Chinese Brands Moving towards the Global Market

As China's first autonomous export brand of bathroom products, Jomoo adheres to the "country-by-country" policy, that is, globalization is localization, and creates locally adapted bathroom scene solutions based on local market and user needs. In recent years, Jomoo has successively established flagship stores and regional headquarters in key countries such as the Middle East, Southeast Asia, and Russia, attracting local mainstream media, influencers, bloggers, and主播 to experience and feel the products and brand charm of Jomoo's technology.

Jomoo, as the first bathroom enterprise in China, appears at the Spain Casa Décor exhibition

This year in April, at the Spain Casa Décor exhibition, Jomoo became the first bathroom brand to appear at the exhibition, causing a stir in Spanish and European media, who said that Jomoo "has elevated the home space to a place of spiritual belonging," greatly enhancing the international influence of Jomoo's brand.

Industry insiders believe that Chinese bathroom brands represented by Jomoo are relying on technological innovation to output "Chinese wisdom" and "Chinese brands," upgrading from the past "selling products" to the present "transmitting value," achieving a leap from "going out" to "going deep," making brand value more resilient in the global market, and realizing the leap from "Made in China" to "World Brand."

"A truly great company must have a lasting 'moat', and brand is one of the strongest moats." As Warren Buffett, the world's famous investment master, said, brand value is the core lever of the company's market breakthrough, driving product repurchase and word-of-mouth explosion, forming a "cognitive - sales - word-of-mouth" closed loop, allowing products to break out in homogenization competition with brand recognition.