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千年红木工艺,李忠信传承新篇章

Reviving Ancient Craftsmanship: Li Zhongxin Hongmu's Legacy in the Digital Age

On June 14th, as the bell of China's Cultural Heritage Day tolled, the glass curtain wall of Li Zhongxin Hongmu's Dongyang factory reflected the blue light of CNC equipment. In this space where tradition and modernity intertwine, a century-old redwood block undergoes the precise fitting of mortise and tenon joints and the manual refining of carving, eventually entering contemporary life as a smart home product. This leap across millennia is a typical example of the "living inheritance" of China's cultural heritage in the commercial civilization.

Li Zhongxin Hongmu has proven with 28 years of practice that true cultural heritage protection is to allow the civilization code in the mortise and tenon joints to grow new rings in the soil of the digital age.

Finger Joint and Chisel: Decoding the Modern Vitality of a Thousand-Year Craft

In the production workshop of Li Zhongxin Hongmu, it takes 108 processes to transform a piece of dark red rosewood into furniture. The first process is the creation of the finger joint structure—a technique that originated in the Hemudu culture and remains the core competitiveness of Li Zhongxin Hongmu.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

The value of finger joints extends beyond physical connection. When Li Zhongxin Hongmu applies finger joint structures to modern ergonomic design, the traditional philosophy of "the unity of heaven and man" is transformed into contemporary aesthetic values. For example, the bookcase it customized for the Hangzhou National Version Library utilizes the wisdom of "soft overcoming hard" through finger joints, bringing the thousand-year-old craft to new life in the digital age.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

The carving craft is another layer of cultural code. The craftsmen of Li Zhongxin Hongmu inherit the intangible cultural heritage, casting auspicious meanings and aesthetic values into tangible cultural symbols through the overlapping stains of bat patterns and the flowing lines of cloud patterns.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

Museum and Production Line: The Double Helix Evolution Path of Traditional Craftsmanship

When Industry 4.0 meets intangible heritage, Li Zhongxin Hongmu's 210,000 square meter factory provides a unique answer. The five-axis CNC equipment achieves precise control of material cutting and flower carving, and this "machine replacing man" strategy greatly improves production efficiency. However, the core mortise assembly and manual carving are still completed by craftsmen—the machine handles standardization, while manual work focuses on artistry, and traditional craftsmanship finds its survival space in the wave of intelligence.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

More groundbreaking is the 5,000 square meter integrated art museum—Li Zhongxin Art Museum. Here, not only are the replica furniture of the People's Congress Hall Zhejiang Hall displayed, but through scenographic design, redwood furniture is integrated into modern living spaces such as study rooms and tea rooms. When visitors sip tea in front of the screen with finger joint structures, traditional craftsmanship is transformed from static display to dynamic experience, and the inheritance of cultural heritage breaks through physical boundaries. This "museum + production line" dual-track model has driven Li Zhongxin Hongmu to complete the layout of dozens of brand stores in hundreds of cities across the country.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

Brand Strategy: From Cultural Messenger to Business Benchmark

The modern transformation of traditional craftsmanship must complete three leaps: from product to brand, from skill to culture, and from local to international.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

Li Zhongxin Hongmu deeply understands this. Over the years, its brand upgrade strategy focuses on the "cultural messenger" positioning: the redwood seating it customized for the Hangzhou Asian Games has appeared on the international stage, and the redwood raw material base established in Sierra Leone. This "cultural export + industrial integration" model has enabled the products of Li Zhongxin Hongmu to enter the Beijing Great Hall of the People for six consecutive times.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

What is even more noteworthy is its "Redwood Digital Brain" project. This technology empowerment not only enhances brand premium but also constructs a trust system for traditional craftsmanship—in this era of fragmented information, Li Zhongxin Hongmu uses data to insure cultural heritage.

Cultural heritage reborn: Li Zhongxin Hongmu lets the thousand-year craft penetrate the rings of the era

Looking back at the Cultural Heritage Day, the practice of Li Zhongxin Hongmu reveals a truth: the inheritance of traditional craftsmanship is not a copy of the past, but a creation for the future. The story of Li Zhongxin Hongmu proves that in the soil of commercial civilization, cultural heritage can grow into a towering tree—the roots of which are deeply rooted in history, and the branches stretch towards the sky of the future. In this era when artificial intelligence and traditional culture collide fiercely, this adherence and reconstruction of the gene of civilization may be the ultimate password for Chinese brands to go global.

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