“DOJUS家居：日常度假，美学新潮流”
Home as a Holiday: The DOJUS Resort-Style Revolution
In the year 2025, amidst the rise of experiential economy and naturalism, the home industry is undergoing a profound transformation from functional satisfaction to value resonance. DOJUS Resort-style, with its core concept of "Deep Living in a Resort," redefines the lifestyle of "coming home is like going on a vacation" through the innovative integration of home furniture photography, composite experience spaces, and sustainable design. This drives the industry from single-item consumption to scenario value transformation.
Brand Awakening in the Age Wave
In 2025, as consumer upgrading and the integration of the experiential economy deepen, the home industry is experiencing a paradigm shift from functional satisfaction to spiritual resonance. As Generation Z views "home" as the "third space" to escape urban anxiety, and as the demand for natural healing among the new middle class gives rise to a "urban hermit" trend, DOJUS Resort-style strategically enters the market with a forward-looking layout. It cleverly incorporates natural aesthetics, sustainable design, and immersive experiences into the brand's DNA. This innovative approach further elevates the value of the photography model and endows the value coordinate of home consumption with new connotations, sparking a new wave of aesthetic and experiential revolution in the home industry.
Breaking through Differentiation in Consumer Trends
In 2025, among the three waves of spatial aesthetic design, DOJUS Resort-style showcases its precise strategic foresight:
The brand insists on using FSC certified wood, handcrafted vintage leather, and other natural materials, deeply in sync with industry trends such as "biobased materials" and "recycled metals." The retention of raw wood knots and rock textures in the photography not only resonates with consumers' pursuit of "decoration-free" aesthetics but also aligns with the trend of environmental protection.
DOJUS Resort-style's 5000㎡ flagship store in Foshan, with a composite form of "art gallery + café + home exhibition hall," transforms the natural elements from photography into tangible experience scenes. The store's regularly adjusted de-style layout and the ever-changing light and greenery throughout the seasons allow customers to feel the relaxation of "deep living in a resort" during their selection.
Through cross-border collaborations with institutions such as Desert Post Office and National Geographic, DOJUS Resort-style turns into a micro-witness of the civilization process. For example, in the public welfare photography in the Tengger Desert, for every piece of furniture sold, a date palm is planted, transforming the concept of environmental protection into a perceptible consumer value.
Future Living Proposals
As SUNYE, the founder of the brand, said: "We are providing a possibility for a better way of life." Outside the glass curtain wall of the DOJUS Resort-style Home Furniture Art Garden in Foshan, the city's neon lights intertwine with the soft sound of vinyl records inside, creating a duet of contemporary life. On the ice surface of the holy lake in Tibet, DOJUS Resort-style's handcrafted vintage leather chairs and the distant changing snow mountains and clouds sketch out the poetic touch of time. These scenes are not simple commercial narratives but concrete prophecies of "future home." When furniture breaks free from the shackles of function, becoming a carrier connecting nature and the city, history and the future, "coming home is like going on a vacation" is no longer a marketing concept but an accessible lifestyle.
Just like the ancient trees covered with moss silently witnessing the passage of time in the forest, the DOJUS Resort-style home furniture photography images are also recording the spiritual migration of this era. When consumers touch the ancient tree texture of the Podoloz Forest in the DOJUS Resort-style Home Furniture Art Garden, when they gaze at the stars from their own balcony with the patented recliner, these moments prove that the future of the home industry is not cold industrial product displays but a life poem composed of design, nature, and humanity.
In the future, the brand will continue to explore more possibilities of life with home furniture as a boat. When AI design meets the warmth of craftsmanship in the cloud, when the metaverse home exhibition hall and the physical experience store form a mirror, the ideal of "coming home is like going on a vacation" will finally become an eternal footprint in the process of human civilization - this is both DOJUS Resort-style's answer to the times and a heartfelt gift to each individual's philosophy of life.
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